Dr. Pepper TEN is “not for women,” or so the commercial says — and if the über macho marketing campaign is a working gender litmus test, then it’s safe to assume that these are 10 things women hate, according to Dr. Pepper TEN:
1. Action movies.
We want you guys to keep all the glistening muscle men saving the world to yourselves. Right.
2. Pointless calories.
Yeah, we get it. It’s only ten calories, but that’s still not as good as no calories. Do some math, dudes.
3. Being included in things.
So what if women make 80% of all purchasing decisions in the home? (Stereotypical, but true. Sorry ladies.) We’ll let it slide that you Dr. Pepper fellas didn’t invite us to the party.
4. When men drink other diet sodas.
Oh yeah, it really grinds our gears when men drink our beloved “girly drinks.” We’re so glad a soda company has finally caught on.
5. Internet quizzes.
You gals might not know this, thanks to an app that allows Dr. Pepper TEN’s Facebook content to be blocked from female users, but Dr. Pepper TEN’s page has internet quizzes, according to USAToday.
C’mon, now, honey! You know that’s not for you!
6. Internet games.
That Facebook page we can’t see, well, it has games on it too.
7. Sexist internet quizzes and games.
Did I mention that the quiz in question is designed to gauge your level of manliness and that the notable game is a shooter where your targets are high heels and tubes of lipstick? Yeah, they went there.
8. ALL CAPS.
When you emphasize everything, it’s hard for our puny lady brains to figure out what’s really important. Do us a favor and use proper English, won’t you?
9. Bad jokes.
This campaign is full of ’em. In response to a few raised eyebrows, the VP of Marketing (a man) said, “Women get the joke […]” Oh yeah, we get ya.
10. Dr. Pepper TEN.
They say Dr. Pepper TEN is not for women, and who am I to argue? Us girly-types got a taste of Dr. Pepper TEN thanks to those ads, and if the grumblings on the interwebs are anything to go by, then it looks like women sure do hate Dr. Pepper TEN.
[sz-youtube url=”http://www.youtube.com/watch?v=3D805_b_a70″ /]Huh, maybe they’re right.
Ladies (and gents) on a scale of one to ten, how ridiculous did you think Dr. Pepper TEN’s marketing strategy was?
1. Action movies.
We want you guys to keep all the glistening muscle men saving the world to yourselves. Right.
2. Pointless calories.
Yeah, we get it. It’s only ten calories, but that’s still not as good as no calories. Do some math, dudes.
3. Being included in things.
So what if women make 80% of all purchasing decisions in the home? (Stereotypical, but true. Sorry ladies.) We’ll let it slide that you Dr. Pepper fellas didn’t invite us to the party.
4. When men drink other diet sodas.
Oh yeah, it really grinds our gears when men drink our beloved “girly drinks.” We’re so glad a soda company has finally caught on.
5. Internet quizzes.
You gals might not know this, thanks to an app that allows Dr. Pepper TEN’s Facebook content to be blocked from female users, but Dr. Pepper TEN’s page has internet quizzes, according to USAToday.
6. Internet games.
That Facebook page we can’t see, well, it has games on it too.
7. Sexist internet quizzes and games.
Did I mention that the quiz in question is designed to gauge your level of manliness and that the notable game is a shooter where your targets are high heels and tubes of lipstick? Yeah, they went there.
8. ALL CAPS.
When you emphasize everything, it’s hard for our puny lady brains to figure out what’s really important. Do us a favor and use proper English, won’t you?
9. Bad jokes.
This campaign is full of ’em. In response to a few raised eyebrows, the VP of Marketing (a man) said, “Women get the joke […]” Oh yeah, we get ya.
10. Dr. Pepper TEN.
They say Dr. Pepper TEN is not for women, and who am I to argue? Us girly-types got a taste of Dr. Pepper TEN thanks to those ads, and if the grumblings on the interwebs are anything to go by, then it looks like women sure do hate Dr. Pepper TEN.
[sz-youtube url=”http://www.youtube.com/watch?v=3D805_b_a70″ /]
Ladies (and gents) on a scale of one to ten, how ridiculous did you think Dr. Pepper TEN’s marketing strategy was?
