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Thursday, March 17, 2011

The Last Laugh: Birth

Written by  Erika Cervantes  
You’re here!  And that means you’ve already become part of the massive journey that is Comediva.com.  We’ve toiled day in and day out to create a fantastic comedy playground for you.  And now that you’re here, we hope to become your daily dose of comedy.

Who am I?  I’m Comediva’s founder.

You may be a little confused right now, wondering, “Isn’t Betty Krueger Comediva’s founder?”  Close.  Me and Betty have more than a few things in common, because she’s based on me.  We share a love for cupcakes, efficiency, and an explosive personality … well, that last part is more than a little exaggerated for narrative purposes.  Now that we’ve got that straightened out, I know you have some burning questions for me to answer.

"How?" 
"Why?"
G1G2_dotcomedy 
“Mommy, where do Comedivas come from?”

The “how” could fill countless articles, the “where” you’ll have to talk to your mommies about, but the “why” is what I want to share with you today.  There are a million reasons why I founded Comediva.  The official, mission statement version is:  To increase the presence of women in comedy, and provide a one-stop-shop for a girl to get her giggle on.

But when I’m really pressed about the “why,” it’s hard for me to answer without sharing a story. 

****

A few years ago, I was a bright-eyed, fresh-out-of-film-school screenwriter with my newly-minted and potentially worthless MFA under my belt.  I set out to become a comedy writer – as many, many others have done before me.  I was fortunate enough to have written a comedy script that a pair of amazing producers liked, and they took me out into The Big, Real World to pitch this idea as a pilot.  At that point, I was incredibly grateful for the opportunity to pitch with these superheroes, and I tried not to be attached to the outcome.  But I trained for those pitches like a marathon: writing, practicing, re-reading, pitching to myself in the shower.  I was an effing pitch machine!  I was READY!

Two of the networks I pitched gave it a pass.  (For the non-filmies, that means they said no).  And the only feedback I heard was that the idea “wasn’t male enough.” 

Not male enough. 

That single phrase will stick in my brain for the rest of my life.

It’s fine, I thought.  I didn’t need a chip on my shoulder.  I didn’t need another excuse to blame for how hard it is to make it in Hollywood.  I understood that if their demographic was male, that’s the audience they had to cater to.  I got it.

But then, where was our network?  Where was the channel that exclusively catered to a woman’s sense of humor?  Is it because girls don’t care about comedy?  Is it that girls are just not as funny as guys?  No, it couldn’t be.  As I read and researched and thought more about it, I found out something completely mind-blowing and earth-shattering:

Girls just have a different sense of humor than guys.

Wait, really?  That’s it?  WTF?!

What makes up a girl’s sense of humor is complex and varies from lady to lady.  However, at the risk of making sweeping generalizations, I did learn a few reasons why girls are just different from boys when it comes to funny:

-    Boys tend to use humor to one-up each other.  Girls tend to use humor to bond with each other. 
-    Despite our abuse of the phrase LOL, it’s harder to make girls laugh out loud than boys.
-    Girls enjoy irony, wordplay, and subtlety, and favor storytelling over joke-telling.

So girls are just different. 

DUH!  WINNING!

At long last, Comediva is here, to cater to your sense of humor, ladies.  The boys are welcome too, of course.  But a lot of people have told me, “Girls watch guy stuff, but guys won’t watch girl stuff,” as an explanation for why there is no home for female comedy.  Let’s see what happens?  If the boys wanna play too, we’re cool with sharesies. 

But this one’s for the ladies.  And once we started to look, we found an abundance of underutilized female comedy talent that now has a platform to create and express their hilarity.

We built this site and everything in it with you girls in mind, always seeking to make ourselves laugh as hard as we want you to.  We’ve juiced our creative mind-grapes and that sweet juice has fermented into a fine wine that is truly one-of-a-kind.

It means more than words can say for me to be able to type this:

It’s here.

****
Erika Cervantes

Erika Cervantes

Erika is the President/Founder of Comediva.com.  She loves comedy, the Internets, and working with badass women.   She also enjoys cupcakes, mismatched socks, and has been known to put her employees into baby carriages.  Plus, she has unicorn blood and her tears turn into jellybeans.

For a slightly more serious bio, visit erikacervantes.com

Website: www.erikacervantes.com

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8 Comments

  • Comment Link Erika Cervantes Wednesday, May 25, 2011 posted by Erika Cervantes

    Thank you all for the sweet comments! This has been quite the journey for me and for Team Comediva, and we're so pleased that you're enjoying the fruits of our labor!

  • Comment Link Amanda Fox Sunday, March 27, 2011 posted by Amanda Fox

    I love women. I AM a woman. I also love comedy. I think this website is a great idea! And I agree, my husband doesn't think it's funny when I put a dash of rat poison (not enough to kill him but just enough to make him throw up a few times) on his sloppy joe when he's been pissing me off, but I sure do! I am looking forward to all the laughs.

  • Comment Link Luisa Thursday, March 24, 2011 posted by Luisa

    Fabulous idea! In referring to movies or TV, I often tell people, "I don't like comedy" simply because the stupid male centered comedy shows don't really appeal to me. I love the website so far and can't wait to watch it develop!

  • Comment Link elfidablo Tuesday, March 15, 2011 posted by elfidablo

    Brilliance

  • Comment Link Amanda
Deibert Tuesday, March 15, 2011 posted by Amanda Deibert

    Well said. Congratulations on having your hard work pay off. This site is a much needed, brilliant idea. I'm thrilled to be a part of it.

  • Comment Link Luis  Teresita Monday, March 14, 2011 posted by Luis Teresita

    Congratulations Erika, we loved your article, and this website, go Girls!!
    We wish you and your staff all the best and great success!!

  • Comment Link Krista Suh Monday, March 14, 2011 posted by Krista Suh

    Erika, this is a wonderful article! Guess how I came across it? MY DAD. He called from the hospital to say he's watching Assassins and is sharing it with all the nurses at work (he's a doctor, not a patient, don't worry). After gabbing about Assassins he said, "You know Erika?" And I'm like, "Yeah... how do YOU know Erika?" Well he LOVED this article and thought it was extremely well-written. So we now have an Asian male 40-60 year-old in our demographic. Go Comediva!!!

  • Comment Link MargaritaHappyHour Monday, March 14, 2011 posted by MargaritaHappyHour

    Don't forget she has Aphrodite DNA And her hair smells like cupcakes....yummy!

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